Discover how HealthBlocks uses challenges, incentives and facial scanning technology to make proactive health engaging and accessible for everyone.
Rosanne Warmerdam, HealthBlocks is a digital health platform designed to help people build healthier habits through simple, engaging challenges and daily check-ins. To increase accountability, participants contribute a small entry fee which forms a shared prize pool. Alongside these challenges, users can perform a quick face scan directly in the app to track key health signals such as heart rate, stress-related biomarkers and overall wellbeing. These scans create simple moments of reflection, helping users understand how their daily habits impact their health over time.
Co-founded by Rosanne, Daan and Ryan, the platform was built on a simple idea: proactive health should not feel complicated or overwhelming, but something people can integrate naturally into their daily lives.
To perform these quick and easy check-ins, HealthBlocks opted for the facial scanning technology of IntelliProve. Because the scan only requires a camera, users do not need a wearable device to access these insights. This significantly lowers the barrier to participation and allows HealthBlocks to activate a much broader group of users.
“People really like to do the face scan. And if you do it a couple of times, you keep on coming back.”
— Rosanne Warmerdam
The face scan also makes it possible to measure biomarkers linked to the nervous system, such as stress signals, without relying on long questionnaires or manual input. This creates a more objective and seamless way for users to track their health as part of their daily routine.
HealthBlocks integrated IntelliProve’s technology through a flexible API, allowing the face scan to be fully customised and seamlessly embedded into their existing app experience.
The integration was completed within just a few days, with IntelliProve working closely alongside the HealthBlocks team to ensure everything ran smoothly. Even after going live, IntelliProve continues to support partners with technical guidance and product updates, helping platforms like HealthBlocks keep evolving their health experience over time.
Today, the face scan has become a natural part of the HealthBlocks experience, helping users stay engaged with their health every day.
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