Over the past months, dare we say years, in conversations with clients, partners and others in the sector, something caught our attention. Again and again the same message came through: “Prevention isn’t a nice add-on anymore. It’s becoming a strategic necessity.”

That’s exactly why we wanted to put this report together. This report brings together expert insights and new data on the shift toward proactive health. Featuring perspectives from organisations including Plumm, Zilveren Kruis and Helan.
It explores how prevention is reshaping value for employers, insurers, and digital health platforms. From creating happier people to stronger organisations and sustainable systems.

Across Europe, the conversation around health is shifting, from reacting to illness toward actively building wellbeing. Yet while the importance of prevention is widely acknowledged, translating it into practice remains a challenge for employers, insurers, and health platforms alike. Our latest report, The Shift to Proactive Health, explores how prevention is evolving from a side initiative into a strategic driver of value. Drawing on new data and insights from organisations including Plumm, Zilveren Kruis and Helan. It highlights what’s working, where the barriers lie, and how digital innovation is helping to make prevention measurable, scalable, and continuous.

This report is part of IntelliProve’s Expert Report Series; a collection of thought-leadership publications exploring the biggest shifts shaping the future of digital health. Each edition brings together expert voices, market insights, and real-world examples to inspire smarter, more engaging health solutions.