In March, IntelliProve announced Helan as one of its clients, enhancing Helan’s health insurance service capabilities through IntelliProve’s facial scanning technology. Helan Independent Health Insurance Fund is one of the largest health insurance funds in Belgium, with a total of 5,000 employees and approximately 1 million customers.
Helan aims to support its members in making healthier choices and building sustainable habits over time. While many health insurance services traditionally focus on reimbursements and care when health issues arise, Helan wanted to strengthen its role earlier in the health journey.
The health insurance company was looking for a way to encourage members to become more aware of their wellbeing and take small steps towards healthier lifestyles. Ideally, this experience would live directly within the Helan digital environment, allowing members to access health insights in a familiar and trusted platform.
To make wellbeing insights more accessible, Helan integrated IntelliProve’s facial scanning technology into its digital environment. Members can now perform a quick scan using only their smartphone camera, giving them insight into several wellbeing indicators in a fully contactless way.
“We want to place even more emphasis on lifestyle and health. To encourage our customers to make healthier choices, we must first give them more insight into this. This is where IntelliProve plays a key role.”
- Kim, Prevention & Innovation Manager at Helan.
Members gain immediate insight into their wellbeing, presented in a clear overview of their results. The results are complemented with practical recommendations and actionable steps that help members proactively work on their health. Based on these insights, users are also guided towards relevant wellbeing modules and services offered by Helan, making it easier to take the next step towards healthier habits.
Helan implemented IntelliProve using the plug-and-play dashboard, which allowed the integration to run smoothly within their digital environment. The setup required minimal technical effort, enabling Helan’s team to focus on bringing the experience to their members.
Helan can now support members throughout their wellbeing journey. This approach helps transform the relationship with members from a traditional insurance model to a more proactive partnership focused on long-term health.
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